The Baltika invasion
So Heineken is Europe’s most drunk beer and followed in 2nd place by the Russian beer, Baltika. I’m not sure whether I trust these figures as I thought Heineken was a bit of a yesterday’s drink (you don’t see their cans in supermarkets as often as you used to do) and Baltika seems to be a relatively rare sight outside of the former Soviet Union.
Beer doesn’t yet have a good reputation in Russia (with peak consumption 6-8am) and it’s scoffed at by most men, who consider it to be a homosexuals drink (with it’s weedy 4-5% alcohol). But Baltika is supposedly taking Europe by storm, so have a look at what you larger drinkers will be supping in a few years time!
http://baltikabeer.com/brands1-5.php
I’ve not had nos. 2, 7, 8, or 9, though Tesco’s have recently started stocking number 3. No. 7 looks interesting, 8 looks inviting and 9 with it’s 8% alcohol content looks more like a Russian’s drink than an effeminate westerner’s drink.
Or will it go the way of the poor old Lada (who had 2% of the British Market in 1988) and now must be nearly extinct on Britain’s roads.
http://en.wikipedia.org/wiki/Lada
2 Comments:
Low production costs (potential healthy mark up for pubs and shops) and a wide variety of beers - all Baltika need is an effective advertising campaign and not get nobbled by import traiffs!
Almost like Magners "Irish Cider". If ever there was a great case study in how advertising dramatically affects the volumes of a product sold (regardless of quality, as it's not like they've changed the taste/receipe in the last year) then this is it... at least for this year! Quiet interesting the effect it has, luckily ad campaigns as successful as Magners are few and far between... otherwise we'd all need Carol Vordermans debt relief help :)
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